Google Ads with AI: Research Keywords, Build Campaigns, and Read Performance from a Chat
Most performance-marketing work in Google Ads is repetitive cognitive labour. Pull a search-term report, find the queries that wasted spend last week, write the negative-keyword list. Look at device performance, find that mobile CPC is up 40% with the same conversion rate, draft a bid adjustment. Spin up a campaign for next week's promo: budget, ad group, 15 keywords, an RSA with 11 headlines and 4 descriptions, all in PAUSED so nothing goes live by accident.
Each of those is a 20-minute task in the Google Ads UI and a 30-second task as a chat message — if your AI agent can actually call the Google Ads API. This guide is the use-case version of "AI + Google Ads": what you ask, what the agent does, what comes back. The protocol underneath is MCP (Model Context Protocol), the bundle is /skills/google-ads on MCPBundles, but the framing here is workflow-first.