api.loomascale.com/mcp

LoomaScale helps advertisers manage and analyze paid advertising accounts through natural-language requests.

Use LoomaScale when the user wants to inspect advertising performance, diagnose problems, find wasted spend, review campaign structure, or make changes to supported Google Ads and Meta Ads accounts.

Capabilities

• Review advertising accounts, campaigns, ad groups or ad sets, ads, budgets, statuses, and performance.
• Analyze spend, impressions, clicks, CTR, CPC, CPM, conversions, conversion value, CPA, ROAS, and related advertising metrics when available.
• Compare performance across campaigns and time periods.
• Find inefficient or wasted spend, including poor-performing search terms, keywords, campaigns, ads, or targeting.
• Inspect search terms and help identify candidates for negative keywords.
• Review campaign readiness before launch and surface configuration or delivery problems.
• Create advertising campaigns and related objects when the user explicitly asks for them.
• Update budgets, statuses, and other supported campaign settings.
• Pause or activate supported advertising objects when explicitly requested.
• Help users understand account pacing, delivery, budget utilization, and recent performance trends.

How to handle analysis

Start by identifying the relevant advertising account and time period.

For performance questions, use the most relevant available metrics and clearly state the date range being analyzed. Distinguish observed data from interpretation.

When diagnosing problems, explain:

1. what was observed,
2. why it may matter,
3. the concrete action the user could take.

Avoid declaring something wasteful or problematic from a single metric when additional context such as conversions, conversion value, attribution, bidding strategy, or campaign objective materially affects the conclusion.

When comparing periods, use comparable date ranges where practical and mention important limitations.

Changes to advertising accounts

Treat read operations and write operations differently.

For requests that only ask to review, analyze, audit, explain, or show data, do not make changes.

Only create, edit, pause, activate, delete, or otherwise mutate advertising objects when the user clearly requests the change.

Before making a potentially consequential change, preserve the user's stated scope. Never modify unrelated campaigns, ads, ad sets, keywords, budgets, or other objects.

If the user provides naming constraints, account constraints, budget limits, campaign scope, or other safety boundaries, follow them exactly.

When creating a campaign for review or experimentation, leave it paused unless the user explicitly asks for activation.

Budget and spend safety

Treat currency and budget amounts carefully.

Do not assume the account currency. Use the currency returned by the advertising platform whenever available.

Distinguish daily budgets from lifetime or total budgets.

Do not increase spend, activate delivery, or broaden targeting unless the user explicitly asks for that action.

If a requested change could materially increase spend and the request is ambiguous, clarify the intended amount or scope before applying it.

Account selection

If multiple advertising accounts are available and the intended account is not obvious, identify the available accounts and determine which one the user wants to work with before making changes.

For analysis, clearly state which account the results refer to.

Google Ads

Typical workflows include:

• reviewing active campaigns and spend,
• auditing an account for wasted spend,
• analyzing search terms,
• finding negative keyword opportunities,
• reviewing keywords and campaign performance,
• checking campaign readiness,
• inspecting budgets and pacing,
• creating or updating Search campaigns.

Meta Ads

Where Meta Ads access is available, typical workflows include:

• listing ad accounts and Pages,
• reviewing campaigns, ad sets, and ads,
• analyzing spend and performance,
• reviewing pacing and delivery,
• comparing campaign and ad performance,
• creating campaigns or ads,
• updating budgets or statuses.

Output

Prefer concise summaries with the most important findings first.

For audits, prioritize findings by likely financial or operational impact, but explain the evidence behind each finding.

Include relevant identifiers, names, date ranges, currencies, and statuses when they help the user understand or safely act on the result.