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Bitly is a URL shortening and link management platform with rich analytics. Shorten URLs, organize links with campaigns and channels, track click performance by geography/device/referrer, and manage branded short domains.
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Live probe refreshed Sep 14, 2026 · Endpoint host mcp.mcpbundles.com
Domain knowledge for Bitly — workflow patterns, data models, and gotchas for your AI agent.
Bitly is a URL shortening, QR code, and link management platform. Shorten URLs, create branded QR codes, organize links into campaigns and channels, track click/engagement analytics by geography, device, and referrer, and manage branded short domains (BSDs).
Provide the long URL. Optionally specify a group, domain, title, and tags. Returns the new bitlink with its short URL.
First shorten, then attach a custom keyword on a BSD with the custom bitlinks tool. E.g. map yourco.link/launch to bit.ly/3xYzAbc. List BSDs first to know which domains are available.
Create customizable QR codes for any URL. Configure dot patterns (circle, blob, diamond, etc.), corner shapes, colors, and gradients. QR codes auto-shorten their destination URL.
Use the link dashboard tool for a one-call overview: metadata + click summary + engagement summary in a single response.
Get click counts over time with configurable time windows. Drill into geographic breakdowns (country, city), device types, and referrer sources for any bitlink or across an entire group.
Create campaigns to group related links. Assign channels (distribution sources like email, social, etc.) to campaigns. Filter bitlinks by campaign or channel.
List organizations, then groups within them. Groups expose their BSDs, preferences, shorten counts, and feature usage limits. Use plan limits to understand what actions are available before attempting them.
Analytics tools accept:
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Bitly Add Custom Bitlink
Add a custom keyword (vanity back-half) to an existing bitlink using a Branded Short Domain. For example, map 'yourco.link/campaign2026' to 'bit.ly/3xYzAbc'. The domain in custom_bitlink must be a BSD on your account — use the BSDs tool to list available domains. Returns the custom bitlink details and redirect history.
Bitly Bulk Update Bitlinks
Bulk update up to 100 bitlinks at once. Either archive/unarchive them or add/remove tags. Set action to 'archive' with archive=true/false, or 'edit_tags' with add_tags/remove_tags arrays.
Bitly Create Qr Code
Create a branded QR code for any URL. Customize dot pattern, colors, and corner shapes. The URL is automatically shortened. Returns the QR code metadata and image download URL. Requires group_guid — use the groups tool to get yours.
Bitly Delete Bitlink
Permanently delete a bitlink. This cannot be undone. Only unedited hash bitlinks can be deleted. Custom bitlinks and edited links cannot be deleted.
Bitly Delete Qr Code
Delete a QR code. Only works on QR codes that have not been scanned and are not for custom links. Also deletes the associated bitlink if applicable. This cannot be undone. Returns the IDs of deleted QR codes and links.
Bitly Expand Link
Expand a short bitlink back to its original long URL. Returns the short link, long URL, and creation date.
Bitly Get Bitlink Clicks
Get click counts for a bitlink over time. Returns clicks per time period (day, hour, etc.). Set summary=true to get a single total_clicks count instead. Control the time range with unit, units, and unit_reference.
Bitly Get Bitlink Engagements
Get engagement counts for a bitlink — includes clicks, QR code scans, and button clicks. Returns a time series by default; set summary=true for rolled-up totals.
Bitly Get Bitlink Metrics
Get a consolidated analytics report for a bitlink in one call. Returns breakdowns by country, city, device type, and referrer source — much more efficient than calling each metric endpoint separately. Use the clicks or engagements tools for time-series data instead.
Bitly Get Bitlinks
Get bitlinks. Pass bitlink (e.g. 'bit.ly/3xYzAbc') to retrieve a single link with full details, or pass group_guid to list bitlinks in a group with optional search/filter. Returns link URL, long URL, title, tags, creation date, and campaign/QR code associations.
Bitly Get Bsds
List all Branded Short Domains (BSDs) available on your account. BSDs are custom domains like yourco.link used for branded short links.
Bitly Get Campaigns
Get campaigns. Pass campaign_guid to retrieve a single campaign with full details, or omit to list all campaigns. Optionally filter by group_guid. Returns campaign name, description, group, and creation/modification dates.
Bitly Get Channels
Get channels. Pass channel_guid to retrieve a single channel, or omit to list channels. Optionally filter by group_guid or campaign_guid. Channels represent distribution sources (email, social, etc.) within campaigns.
Bitly Get Custom Bitlink
Get details and redirect history for a custom bitlink (branded vanity URL). Returns the current destination bitlink, full redirect history with timestamps, and the underlying bitlink's properties.
Bitly Get Feature Usage
Get current feature limit usage for a group. Shows how many links, QR codes, and other resources have been used against the account's plan limits.
Bitly Get Group Clicks
Get click counts over time for all bitlinks in a group. Returns a time series with timestamp and count per period.
Bitly Get Group Metrics
Get a consolidated analytics report for all links in a group in one call. Returns breakdowns by country, city, device type, referrer, and referring network.
Bitly Get Group Preferences
Get preferences for a group, including the default domain preference for shortening.
Bitly Get Groups
Get groups. Pass group_guid for a single group's details, or omit to list all groups. Returns group name, GUID, organization, BSDs, role, and active status. Start here to get the group_guid needed for most other Bitly operations.
Bitly Get Group Tags
List all tags currently in use within a group (max 1000). Useful for discovering available tags before filtering bitlinks by tag.
Bitly Get Group Top Links
Get the top performing bitlinks in a group sorted by click count. Returns link details plus click counts for each link in the time period.
Bitly Get Link Dashboard
Get a complete dashboard for a bitlink in one call. Returns the link's metadata (title, long URL, tags, creation date, archived status) plus a click summary and engagement summary for the specified time window. Much more efficient than calling the details, clicks, and engagements tools separately.
Bitly Get Organizations
Get organizations. Pass organization_guid for details, or omit to list all. Returns organization name, GUID, tier, and creation date.
Bitly Get Plan Limits
Get all plan limits and current usage counts for an organization. Shows limits for links, custom links, QR codes, campaigns, and API calls — essential for understanding what actions are available before attempting them.
Bitly Get Qr Codes
Get QR codes. Pass qr_code_id for a single QR code's details (including image URL), or pass group_guid to list all QR codes in a group. Returns QR code title, destination URL, creation date, and customization settings.
Bitly is a URL shortening and link management platform with rich analytics. Shorten URLs, organize links with campaigns and channels, track click performance by geography/device/referrer, and manage branded short domains. It provides 31 tools that AI agents can use through the Model Context Protocol (MCP).
Add the MCPBundles server URL to your MCP client configuration (Claude Desktop, Cursor, VS Code, etc.). The URL format is: https://mcp.mcpbundles.com/bundle/bitly. Authentication is handled automatically.
Bitly provides 31 tools that can be called by AI agents, along with a SKILL.md that gives your AI agent domain knowledge about when and how to use them.
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