Crm

crm.care overview

Returns an overview of crm.care: what it is, who it's for, what it integrates with. Call this first if you need general product context.

crm.care pricing

Returns crm.care's pricing tiers (Solo, Team, Growth, Enterprise), what each includes, and the terms of the free first campaign. Use when the user asks about cost, pricing, plans, or what they get for their money.

crm.care ideal customer

Returns who crm.care is and is NOT a good fit for. Use this when the user describes their stack or team and wants to know if crm.care suits them — answers conservatively rather than over-recommending.

Search the crm.care blog

Searches crm.care's blog posts by keyword. Returns matching post titles, slugs, and short descriptions. Follow up with crm_care_get_blog(slug) to read a specific post in full.

Read a crm.care blog post

Returns the full content of a blog post by slug. Slugs are returned by crm_care_search_blog. Use when you need to quote or summarise a specific post in detail.

Compare crm.care vs alternatives

Returns a comparison of crm.care vs a named competitor or alternative. Use when the user asks 'crm.care vs X' or 'is crm.care like X'. Available: jasper, hubspot, marketo, pardot, copy_ai.

crm.care FAQ

Returns crm.care's frequently-asked-questions and canonical answers. Use when the user asks a common product question — signup, billing, GDPR, integrations, data handling.

Pre-flight email HTML

Audits marketing-email HTML for real-client rendering and deliverability problems BEFORE it's sent: Outlook-safe table layout, inline styles, 600-640px width, image alt text, unsubscribe link, Account Engagement (%%...%%) / HubSpot ({{...}}) merge-tag balance, Gmail's ~102KB clipping limit, scripts. Free, deterministic, no signup. Use when the user shares email HTML and asks 'will this render ok' / 'check this email'.

Score a campaign brief

Scores a B2B campaign brief 0-100 against the dimensions that determine downstream asset quality: audience specificity, objective measurability, key-message clarity (with buzzword detection), channels, timing, tone. Free, deterministic, no signup. Use when the user shares a campaign brief and asks 'is this brief any good' / 'review my brief'.

Audit a nurture sequence

Audits a nurture email sequence's structure: touch count, cadence gaps (too hot / gone cold), subject-line hygiene (duplicates, mobile length, spam triggers), and the give-then-ask arc. Free, deterministic, no signup. Use when the user describes a drip/nurture sequence and asks 'is this sequence right' / 'audit my nurture'.

Launch a campaign (creates a draft)

Creates a DRAFT campaign in the connected crm.care workspace from a brief. Returns the campaign id and workspace URL. Honest scope: this creates the brief-carrying draft — content generation, review, and publishing to the marketing platform happen in the workspace (or via further granted authority). The action is logged in the Operator's history and is undoable. Requires a workspace API token; called without one it returns instructions for minting it rather than an error.

List campaigns

Lists campaigns in the connected workspace: id, name, status, recorded influenced pipeline and spend. Use before get_campaign_status when you don't have an id. Requires a workspace API token.

Get campaign status

Returns one campaign's full status: lifecycle state, content counts (emails, social posts, assets, calendar items), CRM sync state, and recorded performance figures. Requires a workspace API token.

Get goal P&L

Returns the workspace's goals with their live P&L rollups: target pipeline vs influenced, budget vs spend, ROI, pacing health (Ahead / On track / Behind / At risk) and days left. The number an agent should check before proposing more campaigns. Requires a workspace API token.