Gus Dantas · Retail media measurement
Gus Dantas leads data and analytics at PetAds. Retail media measurement: incrementality, iROAS and closed loop attribution, and the in house platform it runs on.
https://ghostavo.com/Opens ChatGPT on the web or desktop and asks it to use the WebMCP tools available here.
Connect straight to this server’s public endpoint.
https://mcp.ghostavo.com/mcpWe add this server to your workspace, then open Studio — saved access, one connection to many servers, with a history of what ran.
Last probed Sep 18, 2026 · mcp.ghostavo.com
4tools discovered
Ask Gus a question
Ask anything about Gus Dantas: his work, how he measures retail media, what he thinks the industry gets wrong, or how t…
Who Gus is
A short professional profile: where he works, what he has done, what he is doing now.
What a retail media network is
A plain explanation of retail media: the three channels (off site, on site, in store), what each one can and cannot rec…
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Directory coverage for brandsGus Dantas leads data and analytics at PetAds. Retail media measurement: incrementality, iROAS and closed loop attribution, and the in house platform it runs on.
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MCPBundles probed 4 tools on the live server. The tool list on this page reflects what was discovered at the last refresh — connect your client to see the full set available to your session.
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