Helferlain is the senior performance-marketing analyst that never sleeps. Cross-source intelligence across Google Ads, GA4, Search Console and your CRM — EU-hosted, GDPR-ready, no API keys required.
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Last probed Nov 3, 2026 · mcp.helferlain.app
41tools discovered
For AI agents — MCPBundles Directory API
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MCP connect URL: https://mcp.helferlain.app/mcp
Skill page: https://www.mcpbundles.com/skills/helferlain-mcp-9fcbbe3ceb
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Google Ads25
Google Ads Get Account Profile
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google_ads_get_account_profile
Use this AFTER list_accessible_customers and BEFORE running any Tier-2 audit. Returns the per-Connection AccountProfile (industry tags, brand tokens, target markets, languages, sales-cycle, primary conversion event, lifecycle stage). When no profile is persisted yet, returns suggested defaults inferred from live customer data plus a setup-hint URL. Use the profile to adapt your tool selection and narrative — travel accounts care about long-cycle attribution, B2B SaaS about pipeline-value, e-comm
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Google Ads Get Account Profile — Use this AFTER list_accessible_customers and BEFORE running any Tier-2 audit. Returns the per-Connection AccountProfile (industry tags, brand tokens, target markets, languages, sales-cycle, primary conversion event, lifecycle stage). When no profile is persisted yet, returns suggested defaults inferred from live customer data plus a setup-hint URL. Use the profile to adapt your tool selection and narrative — travel accounts care about long-cycle attribution, B2B SaaS about pipeline-value, e-comm
Google Ads Run Full Audit — Use this for "audit my account", "what should I fix", or any end-to-end senior-PPC review. Tier-2 server-side fan-out: orchestrates 8-12 sub-audits, synthesises a typed snapshot (executive-summary + top-actions + roadmap + per-category findings), persists each finding to audit_history for diff/trend analysis. Industry-aware via the AccountProfile loaded by the gateway — travel emphasises sprach-coverage + LP-routing, B2B-SaaS emphasises OCI-flow, e-commerce emphasises wasted-spend. Returns ~10-1
Google Ads Find Optimization Priorities — Use this when the user asks "what should I work on next" or wants a focused priority list WITHOUT running a fresh full audit. Reads recent audit_findings (from prior run_full_audit + Tier-3 calls) and returns top-N ranked actions across all categories, scored by severity × probabilistic-EUR-impact × age-decay (newer findings rank higher). Lightweight ~3-5KB. Falls back gracefully when no findings exist yet — suggests run_full_audit first. [REQUIRED FIRST STEP] If you do not already have a confir
Google Ads Audit History — Use this when the user asks "is this getting better or worse over time", "show me the trend", "have we fixed last week's findings", or whenever you need to compare current findings against historical context. Returns severity-trajectories per category (improving/stable/worsening/oscillating), chronic findings (3+ recurrences with severity≥medium), new-this-week, and resolved-this-week. Methodology-version-aware: flags trends that span a rubric bump so you can disambiguate "behaviour changed" fro
Google Ads Helferlain Consultation
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Helferlain is the senior performance-marketing analyst that never sleeps. Cross-source intelligence across Google Ads, GA4, Search Console and your CRM — EU-hosted, GDPR-ready, no API keys required.
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— Use this when the user-question is vague, ambiguous, or you are unsure which Tier-3 tools to chain. The TIER-2 SERVER-SIDE workflow orchestrator owns the chain — you pass the raw user-question + customerId, and it runs the deterministic 5-10 tool sequence appropriate for that intent (full_audit / diagnostic / wasted_spend / brand_check / tracking_check / competitor_check / what_changed / what_to_do_next). Below confidence-threshold 0.6, it returns a clarifying-question (does NOT execute) — use t
Google Ads Compare Periods — Use this for deterministic before/after Google Ads comparisons. It returns account totals and top movers by campaign, device, network, geo, conversion action and search term for two explicit non-overlapping windows. [REQUIRED FIRST STEP] If you do not already have a confirmed leaf-account customerId from the user, call google_ads_list_accessible_customers FIRST and ask the user which account to use. Never guess or reuse a customerId. Manager (MCC) accounts run no campaigns. — Read-only exact-win
Google Ads Audit Account Health — Use this when the user asks for an account audit, health check, or "what should I fix first". Returns severity-ranked findings across 6 sub-audits. [REQUIRED FIRST STEP] If you do not already have a confirmed leaf-account customerId from the user, call google_ads_list_accessible_customers FIRST and ask the user which account to use. Never guess or reuse a customerId. Manager (MCC) accounts run no campaigns. — Comprehensive account audit — runs 6 sub-audits in parallel (wasted spend, quality scor
Google Ads Audit Cross Source — Use this when GA4/GSC/CRM are connected and the user wants cross-source insights — cannibalization, conversion-discrepancy, coverage gaps. [REQUIRED FIRST STEP] If you do not already have a confirmed leaf-account customerId from the user, call google_ads_list_accessible_customers FIRST and ask the user which account to use. Never guess or reuse a customerId. Manager (MCC) accounts run no campaigns. — Cross-source audit that JOINs Google Ads × GA4 × Search Console SERVER-SIDE. The Helferlain DIFF
Google Ads Audit Full Export — Use this for end-to-end audits or when you need to drill into a specific section. Default response is LEAN (~5KB analysis-only) — perfect for narrative-led audits without context-window pressure. Pass `include:["campaigns","keywords","searchTerms",...]` only when you need raw evidence rows; `include:["all"]` returns the full ~100-200KB payload (use sparingly). [REQUIRED FIRST STEP] If you do not already have a confirmed leaf-account customerId from the user, call google_ads_list_accessible_custo
Google Ads Audit Wasted Spend Deep — Use this when the user asks for a deep wasted-spend analysis with brand-relevance and tracking-health gates baked in. [REQUIRED FIRST STEP] If you do not already have a confirmed leaf-account customerId from the user, call google_ads_list_accessible_customers FIRST and ask the user which account to use. Never guess or reuse a customerId. Manager (MCC) accounts run no campaigns. — Deep wasted-spend analysis: identifies search terms with clicks but no conversions in last 30 days, ranks by spend, s
Google Ads Analyze Wasted Spend Ngram — Use this when the user asks about wasted spend, negative keywords, n-grams, or which search terms to block. Returns ranked candidates with brandRelevant flags. [REQUIRED FIRST STEP] If you do not already have a confirmed leaf-account customerId from the user, call google_ads_list_accessible_customers FIRST and ask the user which account to use. Never guess or reuse a customerId. Manager (MCC) accounts run no campaigns. — N-gram (1/2/3-word) analysis of search terms. Tokenises every search term,
Google Ads Audit Tracking Complete — Use this for a comprehensive tracking audit covering primary actions, attribution models, value settings, and lookback windows. [REQUIRED FIRST STEP] If you do not already have a confirmed leaf-account customerId from the user, call google_ads_list_accessible_customers FIRST and ask the user which account to use. Never guess or reuse a customerId. Manager (MCC) accounts run no campaigns. — Complete conversion-tracking audit: conversion-action catalog, primary-vs-secondary mix, tag verification,
Google Ads Audit Conversion Tracking — Use this when the user asks about conversion tracking, attribution, or BEFORE any "0 conversions" diagnosis — returns overallHealth as a gate for downstream claims. [REQUIRED FIRST STEP] If you do not already have a confirmed leaf-account customerId from the user, call google_ads_list_accessible_customers FIRST and ask the user which account to use. Never guess or reuse a customerId. Manager (MCC) accounts run no campaigns. — Comprehensive conversion-tracking audit: validates every conversion-ac
Google Ads Audit Measurement Readiness — [REQUIRED FIRST STEP] If you do not already have a confirmed leaf-account customerId from the user, call google_ads_list_accessible_customers FIRST and ask the user which account to use. Never guess or reuse a customerId. Manager (MCC) accounts run no campaigns. — Messreife-Ampel: prueft die Kette Tag → Dubletten/Consent → Schluesselereignisse → Ads-Verknuepfung → Conversion-Import → Attribution. Liest die Ads-Seite selbst; GA4-Setup (ga4.get_measurement_setup), GTM-Container (gtm.audit_containe
Google Ads Competitor Pressure Report — Use this when the user asks about competition, lost impression share, auction insights, or "who is beating me". Returns lost-IS-rank vs lost-IS-budget triage. [REQUIRED FIRST STEP] If you do not already have a confirmed leaf-account customerId from the user, call google_ads_list_accessible_customers FIRST and ask the user which account to use. Never guess or reuse a customerId. Manager (MCC) accounts run no campaigns. — Per-CAMPAIGN competitive-pressure diagnosis from YOUR OWN Auction-Insights i
Google Ads Analyze Brand Cannibalization — Use this when the user asks about brand keywords, brand cannibalization, "is my brand campaign separated", or worries that brand-searches are running through Generic campaigns at the wrong CPC. Quantifies leaked spend and recoverable EUR. [REQUIRED FIRST STEP] If you do not already have a confirmed leaf-account customerId from the user, call google_ads_list_accessible_customers FIRST and ask the user which account to use. Never guess or reuse a customerId. Manager (MCC) accounts run no campaigns
Google Ads Audit Oci Status — Use this when the user asks about offline conversions, CRM integration, "is my closed-won data flowing back", or runs a lead-gen account. Detects whether Offline Conversion Imports (OCI) are wired correctly so Smart Bidding optimises against revenue, not just lead-form-submits. [REQUIRED FIRST STEP] If you do not already have a confirmed leaf-account customerId from the user, call google_ads_list_accessible_customers FIRST and ask the user which account to use. Never guess or reuse a customerId.
Google Ads Detect Language Keyword Gaps — Use this for multi-country / multi-language accounts. Detects (a) language-mismatched search-terms in non-targeting campaigns AND (b) coverage gaps where users search in language X but the targeted campaign has zero keywords with that language root. The canonical Spitzbergen-DE pattern: a DE/CH-targeted campaign receives German searches via geo-match but has only English keywords — CRITICAL severity when monthly spend > €200 and target-campaign keyword-count = 0. [REQUIRED FIRST STEP] If you do
Google Ads Audit Landing Page Routing — Use this when the user asks about landing pages, conversion-rate variance between campaigns, or "why does the same page convert differently". Surfaces same-URL-different-context CVR disparities AND same-campaign-different-LP redirection opportunities. [REQUIRED FIRST STEP] If you do not already have a confirmed leaf-account customerId from the user, call google_ads_list_accessible_customers FIRST and ask the user which account to use. Never guess or reuse a customerId. Manager (MCC) accounts run
Google Ads Analyze Keyword Duplication — Use this when the user asks about keyword consolidation, duplicate keywords across campaigns, "is the same keyword running in multiple campaigns", or wants to find self-competing bidders. Detects same text + match-type running in parallel ad-groups, aggregates parallel-spend, flags brand-boundary duplicates (brand-keyword in both Brand and Generic campaign) as critical-severity. Senior-PPC pattern: consolidate duplicates into ONE ad-group so Smart Bidding learns from a unified signal. [REQUIRED
Google Ads Recommend Optimizations Priority — Use this AFTER an audit to surface ranked, actionable next steps with effort × impact. [REQUIRED FIRST STEP] If you do not already have a confirmed leaf-account customerId from the user, call google_ads_list_accessible_customers FIRST and ask the user which account to use. Never guess or reuse a customerId. Manager (MCC) accounts run no campaigns. — Returns the top-N highest-impact optimization recommendations across the account, ranked by estimated EUR impact. Merges its own fresh sub-audits (w
Google Ads Mutate With Approval — Use this for any account mutation — pause campaign, add negative, change bid. Always dry-run first (validate_only=true) and require an approval token. [REQUIRED FIRST STEP] If you do not already have a confirmed leaf-account customerId from the user, call google_ads_list_accessible_customers FIRST and ask the user which account to use. Never guess or reuse a customerId. Manager (MCC) accounts run no campaigns. — Generic mutation tool with deterministic pre-mutation guardrails (budget-cap, max-CP
Google Ads Get Ppc Playbook For Topic — Use this when the user asks for a framework, methodology, or "how should I" — returns Tier-1 senior-PPC playbooks (CPA-spike-7step, tracking-integrity-gate, etc.). Load Tier-1 Senior-PPC Knowledge-Pack playbook for a specific topic. Use this to get diagnostic frameworks, decision-matrices, and best-practices when reasoning about audit findings. Available topics: tracking, cpa-spike, bid-strategy, negative-keywords, lifecycle.
Google Ads Get Industry Benchmarks — Use this when the user asks for benchmarks, industry data, or "what is normal" for CPC/CPA/CTR/CVR in their vertical. Get industry-specific Google Ads benchmarks for a vertical: CTR, CVR, CPC, CPL (cost per top-of-funnel lead) AND derived CPA (cost per closed customer). CPA is calculated transparently as CPL / leadToCustomerRate.typical and surfaced with the formula so the LLM can show its work. Source: WordStream/LocaliQ 2025 + ALM Corp State of PPC 2026 + per-vertical industry research for lea
Google Ads List Accessible Customers — Use this FIRST in every Google Ads workflow — before any tool that needs a customerId. Triggers: "list accounts", "which accounts", or any first ad-account question. Discover ALL Google Ads accounts the user can access — top-level accounts AND every child under any MCC, returned as a flat tree. Each entry includes id, descriptive_name, currency, timezone, manager flag (true=MCC, false=leaf), level (0=top), and parentMcc when applicable. Use the manager flag to skip MCCs (they run no campaigns of
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