Lemlist

Lemlist is a sales automation platform for personalized and automated email campaigns for lead engagement. Increase email response rates through tailored interactions.

Data Model

• Activities — email activity (sent, opened, replied).
• Campaigns — outreach campaigns; parent for sequences, leads, schedules.
• Team — team members.
• Unsubscribes — unsubscribed contacts.
• Contacts — contact database.
• Companies — company database.
• Leads — leads in campaigns.
• Sequences — email sequences within a campaign.
• Schedules — sending schedules.
• Tasks — follow-up tasks.
• Webhooks — webhook config.
• People/Companies Database — searchable database with filters.

Gotchas

• Campaign-scoped: Sequences, leads, schedules, and campaign stats require a campaign_id.
• Campaign state: Paused campaigns don't send; check status before expecting activity.