New Classic | Brand Strategy & Creative Consulting Agency
New Classic creates brand strategy and creative consulting that connect ideas to the support they need to become tomorrow's classics.
https://newclassic.agency/Opens ChatGPT on the web or desktop and asks it to use the WebMCP tools available here.
Connect straight to this server’s public endpoint.
https://mcp.newclassic.agency/mcpWe add this server to your workspace, then open Studio — saved access, one connection to many servers, with a history of what ran.
Last probed Sep 14, 2026 · mcp.newclassic.agency
17tools discovered
About Airgo & New Classic
What this server is: New Classic, DuBose Cole, and the Airgo cultural intelligence platform — methodology, corpus stats, tiers, and contact routes. Call this first. Never rate-limited.
Dataset Freshness & Health
Freshness and health of every dataset behind this server: snapshot date, per-market share-of-search periods and lag, latest evidence story, corpus counts. Check this before treating any number as current. Never rate-limited.
List Share-of-Search Sectors
The valid share_of_search vocabulary: markets, sector and sub-category names, latest available period per market, and which cuts are free without a key. Call this before share_of_search if unsure of a name.
Explain an Airgo Metric
What any Airgo field actually measures, how it's computed, and its caveats — e.g. 'evidence_added_7d', 'media_shift_pts', 'sos_pct'. Call with no name for the full glossary. Never rate-limited.
What Changed in Culture This Week
The weekly cultural digest: which tensions shifted, trends that changed lifecycle stage, the notable new evidence stories, sector-level share-of-search movement, and our latest articles. The answer to 'what changed in culture this week?'
List Cultural Tensions
The 11 cultural tensions Airgo tracks — each a structural tug-of-war in culture (e.g. Craft vs. Efficiency), with current lean and trend count.
Search / Browse Cultural Trends
Search the tracked cultural trends — or browse: with no query, returns trends ranked by this week's momentum ('what's surging right now?'). Optional filters: status (surging/active), industry (e.g. technology, retail, financial-services). Retired / evidence-less trends are excluded. An empty result means Airgo has no live coverage there — say so rather than stretching a weak match. Follow up with get_trend(slug).
Get Trend Detail & Evidence
Full detail for one trend: thesis, status, momentum, the best evidence stories (tethers — ranked by relevance, max 2 per source; raise evidence_limit up to 50 for more), related trends, and our articles about it. Registered adds 12-month momentum history.
Share of Search by Sector
Share of search for a sector: which brands own attention and how it's shifting. Markets: US, GB, GLOBAL. Free: the published report sectors. Registered: all 16 sectors + sub-categories, plus history=True for the 24-period series. Custom sectors / own-brand tracking: Client tier.
Weekly Share-of-Search Movers
Latest-period share-of-search movers: brands rising or falling versus their trailing four-week average. The underlying dataset refreshes monthly. Registered tier (free API key). direction: 'risers', 'fallers', 'both'.
Critical Search Spikes
Critical search-attention spikes: brands whose search interest jumped abnormally, with cause classification (product launch, breaking news, sporting event…) and an explanation where verified. Registered tier. `days` counts back from the newest spike in the data, not from today — share of search refreshes monthly and runs about a month behind, so a calendar window would be empty most of the time. The dates actually covered come back in `window`.
List Case Studies
DuBose Cole / New Classic case studies as index cards. Optional filter: 'Brand Strategy', 'Communications Planning', 'Creative Strategy', 'Research'.
Get Case Study
One case study in full: Objective → Insight → Approach → Idea → Results, with role and client. Free.
Search Articles
Search New Classic's published analysis: Sunday Strategy issues, Airgo trend reports, thinking pieces. Returns excerpts; get_article(slug) for full text.
Get Article
Full text of one New Classic article, with any Airgo trends it references.
Search the Whole Corpus
Search the whole New Classic corpus at once: cultural trends, tensions, evidence stories, case studies, and articles. Returns typed results with ids for fetch(). types filter: trend, tension, story, case_study, article.
Fetch a Result by ID
Fetch the full object behind a search() result id, e.g. 'trend:credibility-leakage', 'case_study:ups-business-trips', 'article:<slug>', 'tension:<id>', 'story:<trend-slug>:<rank>'.
Get your MCP into directories
A working endpoint is step one. Directory coverage is the coordinated launch across ChatGPT, Claude, Cursor, the MCP Registry, and community indexes.
Directory coverage for brandsNew Classic creates brand strategy and creative consulting that connect ideas to the support they need to become tomorrow's classics.
Use the MCP endpoint listed on this page in your MCP client configuration. One-click install pills support Claude, Cursor, VS Code, and other hosts. Copy the remote MCP URL if your client needs a manual entry.
MCPBundles probed 17 tools on the live server. The tool list on this page reflects what was discovered at the last refresh — connect your client to see the full set available to your session.
No provider sign-in was required during MCPBundles' probe. Your client may still need MCPBundles credentials depending on how you connect.
Operate New Classic | Brand Strategy & Creative Consulting Agency? Verify ownership to take over this directory entry.
This server appears in the MCPBundles directory. Verify you operate it to take over the listing — name, description, logo, contact email, and skill content. We email a 6-digit code to a maintainer address your server publishes in /.well-known/security.txt or /.well-known/mcpbundles.json. Free, takes about a minute.