Quorum MCP

Quorum Overview

Discover what Quorum knows about a subject, and what you can ask — the best first call. Cheap, fast lookup (no heavy scan). Given a brand name, Quorum advertiser_id, or pixel domain, returns whether Quorum has data on it and a summary — for a brand: devices observed, top DMAs, and top cross-shop brands; for an advertiser: whether resolved household/coverage data is available — plus suggested follow-up questions (grade traffic, cross-shop, enrich a list). Use this to decide w

Quorum Grade Traffic

Grade the real-world quality of a paid traffic source — is it real, resolvable, and clean? Deterministic, privacy-safe, honestly-scoped quality view of impressions bought against an advertiser, DSP campaign, or pixel domain, via Quorum's household identity graph. Args: source_type: "advertiser_id" | "dsp_campaign_id" | "pixel_domain". source: the identifier value. window_days: trailing window (default 30); auto-clamps to the household-enriched sub-window.

Quorum Cross Shop

Who does a brand's audience also visit? — competitive set / conquest targets / affinities. Returns the brands a given brand's real-world visitors most overlap with (device-overlap %), from Quorum's nationwide cross-shop graph. Aggregate only. Use for competitive analysis, conquest targeting, and partnership/affinity questions. Args: brand: brand name (free text; resolved to the canonical library brand). limit: number of cross-shop brands to return (default 15, m

Quorum Visitor Geography

Where a brand's real-world visitors live — home ZIP codes or census blocks. ZIP grain ranks home ZIPs by visitor devices (with population + a per-1k-residents concentration rate). Census-block grain is THROTTLED to the brand's top-N ZIPs and ranked by affinity (visitors per resident), since blocks are highly granular. Resolves the brand against the CORE public library (Brand library + LotLinx autos), so it answers even when the brand is missing from the cross-shop aggregates

Quorum Foot Traffic

How much real-world foot traffic does a brand get? — executed, k-anonymous aggregates. THE verb for "foot traffic for <brand>", "how busy is <brand> in <place>", "visits to <brand> stores". Runs the visit scan and returns aggregate results directly (never SQL): per-store visits when a city/zip is given, total tracked locations + trailing-30d library visits, distinct visitor devices over the window, and a ~6-month monthly device trend — optionally scoped to a DMA and/or a cit

Quorum Nearby

Competitor locations near an arbitrary lat/lon — public lead-gen geo search. Anchor on any point (geocode an address client-side, pass the coordinates). Returns nearby POIs in a category, ranked by distance, from the CORE public library only (Brand library + LotLinx autos); gated agencies are never exposed. Visit/household counts are k-anon-suppressed below the platform floor (the POI itself still returns). Aggregate, no PII. Args: lat, lon: anchor coordinates (

Quorum Brand Graph

Cosmograph-ready brand network: nodes (brands sized by real-world reach, colored by category) + edges (each brand's strongest cross-shop affinities). Visualize the real-world universe around a brand (seed=...), within a category (category=...), or the top brands overall. Aggregate, no PII. Args: seed: center an ego-network on this brand (the brand + the brands its audience also visits). category: restrict to a library category (e.g., "Restaurants - QSR"). lim

Quorum Enrich List

Enrich a list of device IDs (MAIDs) you already have against Quorum's real-world behavior. The bring-your-own-data on-ramp: no pixel needed. Matches your device IDs to households, then surfaces where that cohort actually goes — top brands and categories visited — as AGGREGATE cohorts only. Great for a CRM/visitor/impression-log list you want profiled instantly. Args: device_ids: list of mobile advertising IDs (MAIDs). Pseudonymous; no individuals are returned. w

Quorum Grade List

Grade whether a traffic source is real — bring a sample of the device IDs it delivered. The public "is this traffic real?" check: paste a sample of the MAIDs from a click/impression feed (any source — Google, Meta, CTV, display, streaming audio) and Quorum reports what share deterministically resolves to real, opt-in households, with a verdict vs the ~29% benchmark for genuine consumer traffic. No pixel or account needed. Honest by design: an unresolved ID is unverified, not

Quorum Enrich Audience

Profile your own site's visitors — who they are, where they shop, and paid-traffic quality. Resolves the households that fired your web pixel and returns: visitor resolution rate; paid-vs-organic traffic quality (real-household share by source/medium — answers "is my paid web traffic real?"); the brands/categories those visitors also shop (cross-shop cohorts); and geo. Aggregate + k-anon — seed/lookalike-ready (e.g. for Meta). Works even with no physical stores. Scoped to th

Quorum Measure Attribution

Closed-loop attribution — of the households that saw this advertiser's ads, how many then visited a tracked store, how fast, which brands, and which DSP drove it. The convergence verb: joins ad-exposure households to physical store-visit households at the household grain (≤ attribution window). Returns exposed_households, attributed_visit_households, visit_rate_pct, a modeled total (× disclosed coverage multiplier), a time-to-visit curve, and breakdowns by visited brand and

Quorum Issue Pixel

Generate a ready-to-install Quorum pixel — correct-by-construction (no macro inversions). kind="web": a paste-ready JS snippet (only agid/adid vary) — or use the GTM template. kind="impression": the per-DSP macro mapping for `platform`, assembled from Quorum's canonical master-template map (never hand-typed), with pt= code, plus an inversion guard that surfaces the hierarchy mapping and warns on historically-swapped DSPs (DV360/Adelphic/Xandr/DCM). Args: agency_id:

Quorum Pixel Status

Is the web pixel live? — instant "you're live" check on the near-real-time pixel feed. For confirming a fresh install: reads the raw web-pixel log (minutes of latency, not the daily transform) and reports events in the last 5 min / 1h / 24h / 7d, when it was first seen, and a per-event breakdown — scoped to the caller's agency + this advertiser. Use right after someone installs the pixel to confirm it's firing, or to debug "is my pixel working?". Args: advertiser_id

Quorum Build Audience

Build a deliverable device-ID audience of a brand's real-world visitors → CSV. Returns a ready device-id SELECT plus CSV export: download from Snowsight, or COPY INTO the existing Snowflake→S3 unload stage (the CSV is device MAIDs for platform upload — Meta/TikTok/etc.). Grounded on the curated geofence-only location library. The actual run/export is a paste (the MCP is read-only) — this hands you the exact SQL + commands. Internal (operator) callers only — the response is

Quorum Deliver Audience

Audience-delivery status + propose a refresh (basic connection to the live pipeline). The pipeline runs today: registry → REBUILD_AUDIENCES() → TTD/LiveRamp (Meta via LiveRamp fan-out). With no audience_id, returns pipeline status (active audiences, destinations, recent delivery health). With an audience_id, returns that audience's delivery state. Both include a propose-paste `refresh` command — it does NOT push anything itself (the refresh is a production write). Operator-s

Quorum Usage Stats

Show how the Quorum MCP is being used — calls, billing units, est. cost, latency, and a per-advertiser (source) breakdown — scoped to the caller's agency. Reads OPERATIONS.API_USAGE_LOG (the metered log behind Quorum's usage dashboard + tiered-CPM billing). Answers "how much is the MCP being used / what's it billing / which advertisers drive usage." Token-limited callers see only their authorized advertisers.