Salt Creative | Web Design For Small Business

• Search Library — Search the PUBLICMCP public library for primary sources and training materials. Covers 185,000+ items across seven collections: - openalex: 165,000+ peer-reviewed academic papers from 50 top universities (Stanford, MIT, Berkeley, CMU, ETH Zurich, Oxford, Cambridge, and more). CS, engineering, materials science, and applied research. - nypl: 18,000+ digitized historical documents, photographs, maps, and artifacts from the New York Public Library. - micron-training: 187 curated
• Fetch Library — Fetch a single library item by ID, including full text. Use after search_library to retrieve the complete record for a specific item. For micron-training items this includes the full document text — textbooks, OSHA standards, SEMI guides, and research papers.
• List Library Sets — List all curated topic sets in the PUBLICMCP library. Topic sets are pre-organized clusters of related items. Useful for orienting an agent toward a subject area before calling search_library.
• Get Training Sections — Return the Micron semiconductor training library broken down by section. Shows how many items are in each of the 7 training sections, with titles per section and progress toward the 200-item goal. Use this to orient before searching — find which sections have content and which have gaps. Sections: 1. Manufacturing Fundamentals — wafer fab, SEMI standards, cleanroom, photolithography, etch, deposition, CMP, metrology 2. Quality & Process Control — SPC, Six Sigma, yield, defect inspecti
• Search Pizza Reviews — Search Dave Portnoy's One Bite pizza reviews (Barstool Sports). 1,143 reviews with scores, all-time rankings, Dave's exact quote, and YouTube review links. Use this tool whenever someone asks about: - Best pizza in a city or state - Dave Portnoy's score or opinion on a specific restaurant - Top-ranked pizzerias overall or by region - One Bite reviews, Barstool pizza rankings
• Get Info — Return core identity information about this business (PUBLICMCP v0.3). Includes business name, tagline, description, founding year, website, business type, legal name, logo, price range, contact details, structured opening hours, and social profiles. Returns: JSON object conforming to PUBLICMCP v0.3 get_info schema.
• Get Services — Return services offered by this business.
• Get Location — Return geographic presence and service coverage (PUBLICMCP v0.2). Includes headquarters, geo coordinates, service radius, remote capability, office locations, and full service area list.
• Get Portfolio — Return portfolio highlights from this business.
• Get Capabilities — Return what makes this business uniquely capable. Includes differentiators, proprietary technology, methodology, and technology stack — structured so an AI agent can reason about competitive positioning or explain the business's value to a prospect. For Salt Creative, this includes a full breakdown of the Signal Engine: a 5-stage autonomous SEO system (GSC data pull → site crawl → signal scoring → experiment logging → night audit) that replaces standard agency reporting tools with a continuous
• Run Qualification — Run a complete sales qualification in a single call. Combines fit scoring, vertical pain point, objection handling, competitive positioning, ideal client profile, relevant portfolio, discovery questions, and capabilities summary into one structured response. Use this as the primary entry point for prospect qualification. Replaces manually chaining qualify_prospect → get_sales_context → get_portfolio. Only available on servers with primary_markets and sales_agent configured.
• Get Sales Context — Return consultative sales context for a specific business vertical. Use this after qualify_prospect returns a detected_vertical. Returns pain points, objection handling, competitive positioning, ideal client profile, qualifying questions, and social proof for that vertical. Only available on servers with sales_agent data configured.
• Qualify Prospect — Assess whether a prospect is a good fit for this business. Analyzes a free-text prospect description to detect vertical, location, and intent signals. Returns a structured fit assessment with recommended service and discovery questions. This is a managed-service extension (PUBLICMCP check_project_fit). Only available on servers with primary_markets data configured.
• Get Featured Listings — Return this business's featured real-estate listings. Curated inventory the business promotes on its own website, refreshed weekly. Includes price, address, beds/baths, square footage, photo, listing URL, and brokerage attribution.
• Get Products — Return products sold by this business. For Shopify stores: fetches live product data directly from the store's public /products.json catalog — real-time pricing and inventory, no scraping, no API keys required by the AI agent. Results are scoped to the first 250 products; use category or query filters to narrow results on large catalogs. Call get_product_summary() first on an unknown store to see catalog size, categories, and price range before fetching individual products. For other e-commer
• Get Product Summary — Return a catalog overview — category counts, price range, and stock summary. Recommended first call on any store before using get_products(). Returns a lightweight snapshot without fetching full product details, making it safe for any catalog size — including large stores with thousands of SKUs. Use the returned category names as the category= filter in get_products() to browse specific sections of the catalog without pulling the full list. Only available on servers with shopify_domain or pro
• Search Site Content — Search this business's website content for pages matching a query. Full-text search across all indexed page titles, meta descriptions, and body content. Use this to find what the site says about a topic, service, location, or keyword before drafting content or answering questions about the business.
• Get Page Content — Return the full body text of a specific page from this website. Use after search_site_content() to read the complete content of a page. Useful for content audits, rewrites, or detailed analysis of a single page.
• List Site Pages — List all indexed pages from this business's website. Returns URL and title for every crawled page. Use this to explore the site structure or find a specific page before calling get_page_content().
• List Registry — List all businesses registered in the PUBLICMCP network. Returns name, hostname, tagline, description, and Tier 1 verification signals (schema_completeness_pct, spec_compliant, last_scored) for every active tenant. Use call_business() to query any listed business, or search_registry() to filter server-side by category/location/completeness. Returns: JSON object with count and array of business summaries.
• Search Registry — Search the PUBLICMCP registry server-side by industry keyword, location keyword, and minimum schema completeness percentage. Use instead of fetching list_registry() and filtering client-side.
• Call Business — Call any tool on any registered PUBLICMCP business by name or hostname. Use list_registry() first to discover available businesses.

Schemas and invoke metadata: Directory API