Marketing

Taboola MCP Server

Connect your account, then chat with AI to run tools.

Taboola is a content discovery and native advertising platform that helps publishers and advertisers deliver personalized recommendations and promotional material to users. Use it to increase audience engagement and drive conversions through targeted content distribution.

Managed
7 tools
Agent guide included

Opens MCPBundles Studio with this server selected. After sign-in, chat and run tools from the same thread.

Browse all tools

AI Skill
SKILL.md

Domain knowledge for Taboola — workflow patterns, data models, and gotchas for your AI agent.

Taboola

Taboola organizes native ads under Accounts. Accounts have Campaigns; Campaigns have Campaign Items (ads). Audiences and Conversion Rules target and track.

Data Model

  • Accounts — ad accounts; all operations are account-scoped.
  • Campaigns — ad campaigns; have budget and targeting.
  • Campaign Items — individual ads within campaigns.
  • Audiences — audience segments.
  • Audience Rules — rules defining audiences.
  • Conversion Rules — conversion tracking rules.
  • Motion Ads — motion/video ad formats.

Gotchas

  • account_id required: Native ads are account-scoped—resolve the advertiser account id before touching campaigns or creatives.
  • Campaign-scoped items: Campaign items belong to campaigns; need campaign ID.

Tools in this Server (7)

Taboola Get Account

Retrieve a list of all accounts accessible to the current user within Taboola. Use this tool to identify the various accounts under your management fo...

Taboola Get Audience Rules

Retrieve all custom audience rules defined for an account via account_id. Use this tool to review and modify audience segmentation strategies. It retu...

Taboola Get Audiences

Retrieve a full list of combined audiences for a particular account by using account_id. This tool is valuable for gaining insights into audience over...

Taboola Get Campaign Items

Fetch all items within a specific campaign using account_id and parent_id. Ideal for analyzing individual pieces of content in your campaigns, this to...

Taboola Get Campaigns

Access a full list of campaigns for a specific account identified by account_id. This tool is essential for monitoring and managing your marketing cam...

Taboola Get Conversion Rules

List all conversion rules associated with a specific account using account_id. Perfect for tracking and improving conversion rates, this tool provides...

Taboola Get Motion Ads

Obtain a list of all performance video ads within a campaign by using account_id and parent_id. Use this tool to analyze video ad performance and adju...

Frequently Asked Questions

What is the Taboola MCP server?

Taboola is a content discovery and native advertising platform that helps publishers and advertisers deliver personalized recommendations and promotional material to users. Use it to increase audience engagement and drive conversions through targeted content distribution. It provides 7 tools that AI agents can use through the Model Context Protocol (MCP).

How do I connect Taboola to my AI agent?

Add the MCPBundles server URL to your MCP client configuration (Claude Desktop, Cursor, VS Code, etc.). The URL format is: https://mcp.mcpbundles.com/bundle/taboola. Authentication is handled automatically.

How many tools does Taboola provide?

Taboola provides 7 tools that can be called by AI agents, along with a SKILL.md that gives your AI agent domain knowledge about when and how to use them.

What authentication does Taboola require?

Taboola uses One-click sign in or API Key. Taboola requires credentials. Connect via MCPBundles and authentication is handled automatically.

Setup Instructions

Connect Taboola to any MCP client in minutes

MCP URLhttps://mcp.mcpbundles.com/bundle/taboola

One-click install:

The link prefills the Add custom connector dialog — you still review the values and click Add, then Connect to complete OAuth.

Or add manually

  1. Open claude.ai → Settings → Connectors.
  2. Click the + button and choose Add custom connector.
  3. Set Name to Taboola and paste the MCP URL into Remote MCP server URL.
  4. Click Add. Taboola will appear under Not connected — select it and click Connect to complete OAuth.
Name: Taboola
Remote MCP server URL: https://mcp.mcpbundles.com/bundle/taboola
Authentication: OAuth

Custom connectors at claude.ai require a paid Claude plan (Pro, Max, Team, or Enterprise).

Ready to use Taboola?

Sign in to connect your credentials and start running tools from the chat.

Taboola MCP Server & Skill — 7 Tools