Marketing

Taboola MCP Server

Use Studio chat to drive this server — credentials stay in your workspace.

Taboola is a content discovery and native advertising platform that helps publishers and advertisers deliver personalized recommendations and promotional material to users. Use it to increase audience engagement and drive conversions through targeted content distribution.

7 tools
Agent guide included
One-click sign in or API Key
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AI Skill
SKILL.md

Domain knowledge for Taboola — workflow patterns, data models, and gotchas for your AI agent.

Taboola

Taboola organizes native ads under Accounts. Accounts have Campaigns; Campaigns have Campaign Items (ads). Audiences and Conversion Rules target and track.

Data Model

  • Accounts — ad accounts; all operations are account-scoped.
  • Campaigns — ad campaigns; have budget and targeting.
  • Campaign Items — individual ads within campaigns.
  • Audiences — audience segments.
  • Audience Rules — rules defining audiences.
  • Conversion Rules — conversion tracking rules.
  • Motion Ads — motion/video ad formats.

Gotchas

  • account_id required: Native ads are account-scoped—resolve the advertiser account id before touching campaigns or creatives.
  • Campaign-scoped items: Campaign items belong to campaigns; need campaign ID.

Tools in this Server (7)

Taboola List Account

Retrieve a list of all accounts accessible to the current user within Taboola. Use this tool to identify the various accounts under your management fo...

Taboola List Audience Rules

Retrieve all custom audience rules defined for an account via account_id. Use this tool to review and modify audience segmentation strategies. It retu...

Taboola List Audiences

Retrieve a full list of combined audiences for a particular account by using account_id. This tool is valuable for gaining insights into audience over...

Taboola List Campaign Items

Fetch all items within a specific campaign using account_id and parent_id. Ideal for analyzing individual pieces of content in your campaigns, this to...

Taboola List Campaigns

Access a full list of campaigns for a specific account identified by account_id. This tool is essential for monitoring and managing your marketing cam...

Taboola List Conversion Rules

List all conversion rules associated with a specific account using account_id. Perfect for tracking and improving conversion rates, this tool provides...

Taboola List Motion Ads

Obtain a list of all performance video ads within a campaign by using account_id and parent_id. Use this tool to analyze video ad performance and adju...

Frequently Asked Questions

What is the Taboola MCP server?

Taboola is a content discovery and native advertising platform that helps publishers and advertisers deliver personalized recommendations and promotional material to users. Use it to increase audience engagement and drive conversions through targeted content distribution. It provides 7 tools that AI agents can use through the Model Context Protocol (MCP).

How do I connect Taboola to my AI agent?

Add the MCPBundles server URL to your MCP client configuration (Claude Desktop, Cursor, VS Code, etc.). The URL format is: https://mcp.mcpbundles.com/bundle/taboola. Authentication is handled automatically.

How many tools does Taboola provide?

Taboola provides 7 tools that can be called by AI agents, along with a SKILL.md that gives your AI agent domain knowledge about when and how to use them.

What authentication does Taboola require?

Taboola uses One-click sign in or API Key. Taboola requires credentials. Connect via MCPBundles and authentication is handled automatically.

Setup Instructions

Connect Taboola to any MCP client in minutes

https://mcp.mcpbundles.com/bundle/taboola

What is MCP?

Model Context Protocol lets AI tools call external capabilities securely through a single URL. This bundle groups tools behind an MCP endpoint that many clients can use.

Use this bundle in 3 steps

  1. Copy the MCP URL above
  2. Open your AI tool and add a new MCP/connector
  3. Paste the URL and follow any auth prompts

Claude Desktop Users

Skip the manual setup! Use the .mcpb file format for one-click installation. Check the Claude Desktop tab for setup instructions.

Pick your tool tab for exact steps

Select ChatGPT, Cursor, Claude Code, or another tab for copy-paste config.

Ready to chat with Taboola?

Same flow: Studio opens on this server after sign-in. Keep chatting to call tools from the conversation.

Taboola MCP Server & Skill — 7 Tools