Find Content Ideas and Research Keywords: Ahrefs Content Strategy Tools
The Content Strategy MCP server bundle is what you use when you need to figure out what to write about. Ten MCP tools that help you discover content opportunities, research keywords, analyze what competitors are doing, and understand who you're competing against in search results.
Most people start content planning with a blank page and a vague idea. This bundle turns that vague idea into a content calendar full of topics people actually search for.
What You Can Actually Do With This
When you're planning content, there are a few questions that matter. What are people searching for? How hard is it to rank for those keywords? What content is working for your competitors? Who's already ranking and what makes them successful?
The Content Strategy bundle answers all of these with 10 MCP tools built for content planning workflows.
Finding Content Ideas That People Actually Want
Here's the problem most content creators face: you think you know what people want to read, but you're usually wrong. The Content Strategy bundle fixes that by showing you what people are actually searching for.
Start by researching your seed keywords. Type in "SaaS pricing models" and you'll get search volume (12,100 searches per month), difficulty score (45 out of 100), and traffic potential. The numbers tell you if it's worth writing about.
Then find variations. You'll discover "SaaS pricing strategies", "how to price SaaS", "SaaS pricing calculator"—all related terms people are searching for. These become your content ideas.
Want to see what people actually type? The MCP tools pull autocomplete suggestions from search engines. It's like reading people's minds, except it's just showing you their search queries.
Once you've got keywords, check out what competitors are doing. The MCP tools show you which pages drive the most traffic to competitors. See what's working for them, then figure out how to do it better.
Finally, see who's ranking for your target keywords. You'll see the top 10 results, their positions, and any SERP features like featured snippets. This tells you what kind of content Google thinks deserves to rank.
The whole workflow looks like this: research a seed keyword, find related terms, see what competitors are ranking with, analyze the SERP competition, then build your content calendar with prioritized topics.
Understanding Keyword Metrics Before You Write
Before you spend hours writing a blog post, you should know if anyone's going to find it. The Content Strategy bundle gives you all the keyword metrics you need.
The MCP tools show you search volume, difficulty, CPC, clicks, and traffic potential for any keyword. Compare multiple keywords at once to see which ones are worth targeting.
Check volume history to see if a keyword is trending up or down. A keyword that's growing is better than one that's dying. You'll spot seasonal patterns too—some keywords spike during certain times of year.
If you're planning international content, the MCP tools show you where people are searching. Maybe "content marketing" gets 50,000 searches in the US but only 5,000 in the UK. That helps you prioritize markets.
Find exact match and phrase match variations. You might start with "content marketing" and discover "content marketing strategy", "content marketing tips", "content marketing examples"—all variations that expand your keyword list.
The key is comparing keywords side by side. Look at traffic potential versus difficulty. High traffic potential with moderate difficulty? That's your sweet spot.
Learning From Competitors Who Are Actually Ranking
Your competitors are doing something right if they're ranking. The Content Strategy bundle helps you figure out what that is.
The MCP tools show you which pages drive the most organic traffic to competitors. These are the pages that work. Study them. See what they're doing that you're not.
Then see what keywords each page ranks for. You'll discover keywords you didn't know existed, and you'll see which keywords drive the most traffic.
Find other sites competing for the same keywords. These are your true content competitors—not necessarily your business competitors, but sites you're competing against in search results.
The workflow is simple: analyze a competitor, see their top pages, check what keywords those pages rank for, find other sites ranking for the same keywords, then identify content gaps and opportunities.
How it works: just ask about a competitor and the AI shows you their highest-traffic pages and all keywords they rank for, sorted by traffic potential.
Understanding What It Takes to Rank
Before you write content, you need to know if you can actually compete. The Content Strategy bundle shows you what you're up against.
The MCP tools show you who's ranking for your target keywords. You'll see all the ranking pages, their positions, and any SERP features. Featured snippets, people also ask boxes, image packs—these all affect how hard it is to rank.
Get keyword difficulty scores. A score of 65 means it's competitive. A score of 30 means it's easier. Use this to decide if you can compete or if you need a different angle.
Then analyze the content that's actually ranking. How long is it? What format? What depth? This tells you what Google thinks deserves to rank for this keyword.
Ask "Show me who's ranking for 'best project management tools' in the US" and the AI shows you all ranking pages, their positions, SERP features, difficulty score, and traffic potential so you can decide if you can compete.
How AI Uses This Bundle
When you ask "Help me find content ideas for my SaaS blog," the AI loads the Content Strategy bundle, researches seed keywords, expands the keyword list, analyzes competitor content, understands competition, then suggests prioritized content ideas with keyword metrics.
Ask "What keywords should I target for my new product launch?" and it researches product-related keywords, checks volume history for trends, finds variations, then gives you a keyword list with difficulty scores and traffic potential.
Want to see what content works for competitors? The AI finds top-performing pages, sees keyword rankings, analyzes content patterns, then suggests similar opportunities.
Getting Started
Enable the Content Strategy MCP server bundle in your MCPBundles account. Connect your Ahrefs account (OAuth2, one-time setup). Then start asking content questions. The AI automatically uses the right MCP tools based on what you ask.
Want more? Check out the Competitive Intelligence Bundle for competitor analysis, the Rank Tracking Bundle for monitoring rankings, or the Main Ahrefs Bundle for all Ahrefs MCP tools.
Enable the Content Strategy MCP server bundle and start finding content ideas that people actually search for.