Plausible Analytics: 17 Privacy-First AI Tools for Website Metrics & Visitor Insights
Google Analytics is overkill for most sites. You just want to know how many people visited, where they came from, and which pages they read. Instead you get 50 different reports, cookie consent banners everywhere, and a dashboard that takes five minutes to load.
So we built 17 MCP tools for Plausible Analytics. Now you can check your site stats through conversation with Claude. Simple, privacy-focused analytics without the complexity. No cookies, no invasive tracking, no endless dashboards.
Check Stats, Track Goals, Monitor Traffic
Check your stats without opening Plausible. "How many visitors did I get this week?" or "What pages got the most traffic today?" The AI queries your analytics and shows you the results. No need to log in and navigate through different views.
Monitor real-time visitors. "Who's on my site right now?" The AI uses real-time tracking to show you current visitor count. Perfect for watching traffic spikes during product launches or content drops.
Track conversions simply. "Did anyone sign up for my newsletter today?" or "How many people clicked my pricing page this month?" The AI checks your goals and shows conversion numbers. No complex funnel setup needed.
Analyze traffic sources. "Where are my visitors coming from?" or "Which social platforms drive the most traffic?" The AI breaks down referrers, shows top sources, and identifies which channels actually work for you.
Compare time periods. "How does this month compare to last month?" The AI pulls time-series data and shows trends. Spot growth patterns or catch traffic drops early.
The AI figures out which tools to use based on what you ask. You don't need to know Plausible's interface or remember where specific metrics live.
Three Real Examples of Privacy-First Analytics
Say you launched a new blog post and want to see how it's doing. You ask: "How's my new blog post at example.com/blog/privacy-first-analytics performing?"
Behind the scenes, the AI uses plausible_get_breakdown with the page property filter. It shows you 247 visitors in the past 24 hours, with most traffic from Twitter and Hacker News. Average time on page is 4 minutes—people are actually reading it. The AI tells you: "Your post is doing well. 247 visitors, mostly from Twitter and HN. People are staying to read—4 minute average. Good engagement."
Want to see if your marketing campaign worked? "Did my email campaign drive traffic last week?"
The AI uses plausible_get_timeseries with the utm_campaign filter for your email. It shows daily traffic spiked from 150 to 890 visitors the day after you sent the email, then tapered off over 5 days. Then it uses plausible_get_breakdown by referrer to confirm most traffic came from your email domain. The AI explains: "Yes, your email drove 890 visitors the day it sent. Traffic stayed elevated for a few days, then returned to normal. Campaign worked."
Or maybe you need to understand visitor geography. "Where are most of my visitors from?"
The AI uses plausible_get_breakdown with the visit:country property. It shows 45% from US, 20% from UK, 15% from Germany, and the rest distributed globally. Then it uses plausible_get_breakdown again with visit:device to show 65% are on desktop. The AI reports: "Mostly US visitors (45%), followed by UK and Germany. Predominantly desktop users—makes sense for technical content."
17 Tools in 3 Categories
We organized the 17 tools into focused groups:
Core Analytics (4 tools): The essentials. Get aggregate stats for your site (visitors, pageviews, bounce rate), check real-time visitors, pull time-series data for trends, and break down metrics by any dimension. This covers 90% of what you need.
Site Management (8 tools): Control your setup. List all your sites, create or update sites, manage goals for conversion tracking, set up custom properties for detailed tracking, invite team members with different access levels, create shareable links, and manage your account. Everything to run multiple sites from one place.
Event Tracking (1 tool): Send custom events to Plausible. Track button clicks, form submissions, video plays—anything that matters to you. The API handles it and your dashboard updates automatically.
Advanced Tools (4 tools): Power features. The universal fetch tool retrieves any Plausible resource by ID. List your teams, delete sites you don't need anymore, remove guests who left your project. These are the tools you use occasionally but need when you need them.
You can use all 17 tools or just the core analytics ones. Each tool handles Plausible's API automatically—authentication, date formatting, dimension combinations, all of it.
Common Analytics Workflows Made Simple
Morning check-in: "Show me yesterday's stats and compare them to the week average." Start your day knowing if anything changed. The AI pulls the numbers and highlights differences.
Content performance: "Which blog posts got the most traffic this month?" Identify your best-performing content. Double down on what works.
Traffic source analysis: "Break down my traffic by source for the last 30 days." Understand which channels drive visitors. Cut what doesn't work, invest in what does.
Goal tracking: "How many newsletter signups did I get this week compared to last week?" Track conversions without complex funnel setup. Simple question, clear answer.
Device optimization: "Show me bounce rate by device type." If mobile bounce rate is high, you've got a responsive design problem. Fix it.
Geographic targeting: "Which countries visit my pricing page?" Find markets where you're already getting traction. Focus your efforts there.
The AI handles all the technical stuff—API calls, date ranges, property filters, dimension breakdowns, pagination. You just describe what you need to know.
Why Plausible? Because Privacy Matters
No cookie consent banners. Plausible doesn't use cookies. No annoying popups asking visitors to accept tracking. Clean experience for everyone.
GDPR compliant by default. Plausible is built in the EU and follows strict privacy rules. You're not collecting personal data or tracking people across sites. Just simple, aggregated metrics.
Lightweight script. The Plausible tracking script is under 1KB. Google Analytics is 45KB. Your site loads faster and your visitors are happier.
No data ownership weirdness. Your analytics data lives in your Plausible account. They don't sell it, share it, or use it for advertising. It's yours.
Transparent about what's tracked. Page URLs, referrers, browser/device types, country (from IP, not GPS). That's it. No invasive tracking, no user profiling, no creepy retargeting.
For most websites, this is plenty. You get actionable insights without violating anyone's privacy or dealing with compliance headaches.
Connect Your Plausible Account
Enable the Plausible MCP bundle in your MCPBundles account. You'll need a Plausible Analytics account and an API key.
Get your API key from Plausible: Settings > API Keys. Plausible offers two types of API keys:
Stats API key: Read-only access to analytics data. Perfect for checking numbers and pulling reports. This is what most people need.
Sites API key: Full access including site management, goal creation, and team coordination. Use this if you want to create sites or manage goals through the AI.
Both keys work with all our tools. The AI adjusts what you can do based on your permissions.
Add your API key once during setup. It stays encrypted in our database and is used for every request. Your credentials don't leave our servers.
Then start asking:
- "Show me today's stats"
- "How many people are on my site right now?"
- "What's my top traffic source this week?"
- "Did anyone convert on my landing page?"
The AI picks the right tools automatically. Authentication, API endpoints, error handling, result formatting—all happens behind the scenes.
What About Costs?
Plausible MCP tools are included with your MCPBundles subscription. No per-request charges, no usage limits from us.
You're paying Plausible directly for your analytics subscription. Their pricing starts at $9/month for up to 10,000 monthly pageviews. Fair pricing with no hidden fees.
Plausible's API doesn't have strict rate limits like some services. You can query your data as often as you need. The AI handles any throttling gracefully.
Your Data Stays Secure
Your Plausible API key stays encrypted in our database. We never log API keys or share them with anyone.
Every request uses your specific credentials. You can only access data from your own Plausible sites. No cross-account access, no shared data.
API keys are scoped to read-only (Stats API) or full access (Sites API) based on what you generate in Plausible. We don't add extra permissions.
You can revoke access anytime by regenerating your Plausible API key or removing the bundle from your MCPBundles account.
Limitations to Know About
Real-time data only for current visitors: The plausible_get_realtime_visitors tool shows who's on your site right now. For historical data, use the other analytics tools.
Date range formatting: Plausible accepts specific date formats like "7d" (last 7 days), "30d" (last 30 days), or custom ranges like "2025-11-01,2025-11-20". The AI handles formatting automatically.
Goal tracking requires setup: Before you can track conversions, you need to create goals in Plausible (either through the dashboard or using our plausible_upsert_goal tool). Once configured, the AI can query goal data.
Custom properties need configuration: Same deal with custom properties. Set them up first in Plausible, then the AI can filter and break down by them.
Team features require permissions: Some tools like inviting guests or managing teams require Sites API key with appropriate permissions. Read-only keys can't modify account settings.
Site management requires Sites API: Creating or deleting sites needs a Sites API key. Stats API keys can only read analytics data.
What We Learned Building This
Plausible's API is refreshingly simple compared to Google Analytics. Two main APIs—Stats API for reading data, Sites API for management. Clean endpoints, sensible date formats, straightforward authentication.
The trickiest part was handling different property breakdowns correctly. Plausible supports breaking down by page, source, referrer, country, device, browser—dozens of dimensions. Some are visit-level (visit:source, visit:country), some are event-level (event:page, event:name). We built the tools to handle both automatically.
Date ranges need specific formatting—relative ranges like "7d" or absolute ranges like "2025-11-01,2025-11-20". The AI knows how to format these based on what you ask.
We tested every tool against a real Plausible account. Fixed edge cases like empty stats for new sites, handled goals that don't exist yet, figured out proper filter syntax through trial and error.
Now it just works. You ask for analytics and the AI handles the technical details.
Why This Matters
Most websites don't need Google Analytics-level complexity. You don't need 50 reports and machine learning predictions. You need to know: Are people visiting? Where from? What are they reading? Are they converting?
Plausible answers these questions simply. One dashboard, clear metrics, no tracking cruft.
Adding AI conversation makes it even simpler. You don't even need to open the dashboard anymore. Just ask what you want to know. The AI pulls the data and presents it clearly.
And you're doing it without invasive tracking or privacy violations. No cookies, no personal data collection, no compliance nightmares. Clean analytics that respects your visitors.
Start Tracking Your Site with AI
Enable the Plausible Analytics MCP bundle and connect your Plausible account. Then track your website through conversation.
Check visitor stats, monitor real-time traffic, analyze sources, track conversions—all by asking.
No analytics expertise required. No dashboard to learn. Just describe what you want to know and let the AI handle it.
Privacy-first analytics made even simpler.